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We Design The
Future Of
Interactive
Experiences
We Design The
Future Of
Interactive
Experiences
WHAT IS A 3D
PLAYABLE AD
An interactive, gamified advertisement where users engage directly with a product instead of passive viewing.
- Instant in-ad gaming experiences without downloads
- High engagement compared to static ads
- Test-to-unlock offer flows for gamified conversions
- Customizable ad units for any platform or objective
- Measurable user behavior insights
Why Brands Use
Playable Ads
INTERACTIVE ADVERTISING AT SCALE AND BEYOND
Higher Conversion Rates
Playable ads see up to 3x higher conversion rates compared to traditional video ad formats.
Lower Cost Per Install
Higher engagement and user intent drive down your CPI, maximizing your advertising budget.
Higher ROAS
Acquire high-quality users who have already experienced your core loop, doubling your Return on Ad Spend.
Average Interaction Rate
Users actively engage with the ad content, significantly outperforming static banners and videos.
Longer Engagement Time
Users spend more time interacting with playable ads before clicking through to install.
Customer Lifetime Value
Users who install via playables have higher retention and lifetime value than those from conventional ads.
How We Build
Concept & Gameplay
01Strategic Game Design
We analyze your app to find the core loop that drives the most excitement, designing a micro-experience that hooks users instantly.
Asset Optimization
02Performance & UI
We optimize your existing 3D/2D assets or create new ones, ensuring the playable loads instantly under strict ad network size limits.
Engine Development
03HTML5 / WebGL Integration
We build the interactive ad using lightweight WebGL/HTML5, optimizing performance with smart tutorials and a clear Call to Action.
Network QA & Deployment
04Compliance & Launch
Rigorous testing against major ad network specs (Meta, AppLovin, ironSource, TikTok) to guarantee a flawless launch.
FAQ
Working with Depth Point
Everything you need to know before starting your interactive product project.
A playable ad is an interactive advertisement that lets users engage with a mini-game or interactive experience before installing an app or visiting a website. They're proven to drive higher engagement and conversion rates.
Playable ads are supported across major ad networks including Meta (Facebook/Instagram), Google Ads, TikTok, Unity Ads, ironSource, AppLovin, and more. We build to spec for each platform.
Most playable ads take 2-4 weeks from concept to delivery. Complex experiences with 3D elements may take longer. We provide a detailed timeline during the strategy phase.
File size limits vary by platform — typically 2-5MB. We optimize all assets, code, and textures to meet each network's requirements while maintaining visual quality.
Yes! We specialize in WebGL-powered 3D playable ads that run directly in the ad unit. Real-time 3D rendering creates premium, immersive experiences that stand out.
We track engagement rate, completion rate, time spent, interaction depth, and post-ad conversion metrics. All playable ads include built-in analytics hooks for your ad network dashboard.
Absolutely. We can create multiple variants with different mechanics, difficulty levels, or visual styles to identify the highest-performing version for your audience.
Of course. We offer interactive prototypes and proof-of-concept demos so you can experience the quality and performance firsthand before moving forward.
Contact Us
Let's bring your ideas to life